{"title":"Skincare By Product Type Serums","description":null,"products":[{"product_id":"10-azelaic-acid-serum-for-redness-relief-the-inkey-list-if044kena","title":"10% Azelaic Acid Serum for Redness Relief","description":"\u003cp\u003eA fast-absorbing, non-pilling azelaic acid serum is formulated with 10% Azelaic Acid. By reducing the appearance of redness and an uneven skin tone, this anti-redness serum gives the skin a more even complexion and instantly soothes and calms skin that feels irritated.\u003cbr\u003e\u003cbr\u003eCreated in partnership with dermatologists, this formula contains micro-fine green colour particles to help mask redness and Allantoin 0.3% which helps to soothe the skin. It can be easily layered with other products and leaves no white-cast or ‘crunchy’ layer when paired with other products.\u003c\/p\u003e","brand":"The INKEY List","offers":[{"title":"Default Title","offer_id":67714904424674,"sku":"IF044KENA","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0841\/4550\/4482\/files\/RednessRelief_US_TILSS_packshot_1000x1000_5db7e7d4-d826-4c2d-b344-d5686b5abb51_png_v_1676629669.webp?v=1792206571"},{"product_id":"10-niacinamide-serum-the-inkey-list-if006ce","title":"10% Niacinamide Serum","description":"\u003cp\u003eA lightweight, power-packed Niacinamide Serum that can be easily layered into your skincare routine. \u003cbr\u003e\u003cbr\u003eContaining 10% Niacinamide this naturally occurring B3 vitamin helps to effectively reduce excess oil, blemishes and redness. This anti-blemish serum has a thin consistency and is formulated with 1% Hyaluronic Acid for added hydration and effective delivery.\u003c\/p\u003e","brand":"The INKEY List","offers":[{"title":"Default Title","offer_id":67714904457442,"sku":"IF006CE","price":3.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0841\/4550\/4482\/files\/TheINKEYList_NiacinamideSerum_30mlbottle_1000x1000_5c1f85db-53c9-48cd-975e-e70371e617a1_png_v_1700586730.webp?v=1792206569"},{"product_id":"hyaluronic-acid-serum-30ml-the-inkey-list-if002ce","title":"Hyaluronic Acid Serum - 30ml","description":"\u003cp\u003eOur #1 bestseller, this is a daily essential for every routine and helps your other skincare work harder. Clinically proven to deliver instant and lasting hydration, this non-tacky hydrating serum leaves skin feeling plump, smooth and healthy. ​\u003c\/p\u003e\u003cp\u003e​Formulated with 2% multi-molecular Hyaluronic Acid, this powerful moisture-binding ingredient can hold up to 1000x its weight in water, which is essential for maintaining skin hydration and plumpness. Lightweight and rapidly absorbed on contact with the skin, the combination of high and low molecular weight HA helps the serum deliver hydration across multiple layers of the skin's surface. ​\u003c\/p\u003e\u003cp\u003e​Suitable for all skin types, we love it for its non-sticky or tacky texture. It glides on and instantly melts into the skin leaving you with a hydrated, dewy base. Helping to combat dry skin, improve the appearance of fine lines and helps maintain an effective skin barrier, it’s a must-have for every skincare routine.​\u003c\/p\u003e","brand":"The INKEY List","offers":[{"title":"Default Title","offer_id":67714906652898,"sku":"IF002CE","price":3.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0841\/4550\/4482\/files\/Hyaluronic_Acid_30ml_Packshot_5f37fa61-5456-40e5-a0d8-b5ff4489e74f_png_v_1790088559.webp?v=1792206677"},{"product_id":"hyaluronic-acid-serum-60ml-the-inkey-list-if065ce","title":"Hyaluronic Acid Serum - 60ml","description":"\u003cp\u003eOur #1 bestseller now available in 60ml. This is a daily essential for every routine and helps your other skincare work harder. Clinically proven to deliver instant and lasting hydration, this non-tacky hydrating serum leaves skin feeling plump, smooth and healthy. ​\u003c\/p\u003e\u003cp\u003e​Formulated with 2% multi-molecular Hyaluronic Acid, this powerful moisture-binding ingredient can hold up to 1000x its weight in water, which is essential for maintaining skin hydration and plumpness. Lightweight and rapidly absorbed on contact with the skin, the combination of high and low molecular weight HA helps the serum deliver hydration across multiple layers of the skin's surface. ​\u003c\/p\u003e\u003cp\u003e​Suitable for all skin types, we love it for its non-sticky or tacky texture. It glides on and instantly melts into the skin leaving you with a hydrated, dewy base. Helping to combat dry skin, improve the appearance of fine lines and helps maintain an effective skin barrier, it’s a must-have for every skincare routine.\u003c\/p\u003e","brand":"The INKEY List","offers":[{"title":"Default Title","offer_id":67714906685666,"sku":"IF065CE","price":6.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0841\/4550\/4482\/files\/Hyaluronic_Acid_60ml_Packshot_70a8ef5b-0103-4740-a953-756ac3256ceb_png_v_1790088583.webp?v=1792206678"},{"product_id":"polyglutamic-acid-serum-the-inkey-list-if017ue","title":"Polyglutamic Acid Serum","description":"\u003cp\u003eA powerful hydrator for the skin's surface, Polyglutamic Acid can hold 4x more moisture than Hyaluronic Acid, locking in moisture and helping the skin appear instantly smoother.\u003cbr\u003e\u003cbr\u003eThis 3% high molecular weight amino polymer is specifically designed to enhance skin moisturization on the surface. This smoothing serum helps to reduce the appearance of fine lines, as well as brighten and even skin tone. The lightweight silky texture of Polyglutamic Acid Serum creates a perfect make-up canvas.\u003c\/p\u003e","brand":"The INKEY List","offers":[{"title":"Default Title","offer_id":67714908029154,"sku":"IF017UE","price":5.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0841\/4550\/4482\/files\/TheINKEYList_PolyglutamicAcidSerum_30mlpump_1000x1000_1_3514ed05-2bd9-4201-bbaf-f5c9efbd434d_png_v_1733135137.webp?v=1792206750"},{"product_id":"starter-retinol-serum-the-inkey-list-if079ce","title":"Starter Retinol Serum","description":"\u003cp\u003eWHAT YOU GET\u003c\/p\u003e\u003cp\u003eA gentle yet effective beginner Retinol serum, clinically proven to visibly smooth fine lines in just 7 days -without irritation*. It helps even skin tone and refine texture while being perfectly suited for first-time Retinol users, sensitive skin, and rosacea-prone skin.\u003c\/p\u003e\u003cp\u003eWHY IT WORKS\u003c\/p\u003e\u003cp\u003ePowered by a slow-release Dual-Retinoid complex to gently boost cell turnover. Our encapsulated retinol is proven to be 2x more effective than standard retinol**. Balanced with barrier-boosting ingredients, like 0.2% Symrelief 100, soothe skin - so you get results without redness.\u003c\/p\u003e\u003cp\u003eHOW IT FEELS\u003c\/p\u003e\u003cp\u003eSilky, lightweight and hydrating. Skin feels comforted, zero irritation.\u003c\/p\u003e\u003cp\u003eWHEN TO USE\u003c\/p\u003e\u003cp\u003ePM only, 2-3 nights a week to start. Increase frequency as your skin builds tolerance. Always follow with moisturiser and use SPF the next morning.\u003c\/p\u003e","brand":"The INKEY List","offers":[{"title":"Default Title","offer_id":67714908717282,"sku":"IF079CE","price":4.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0841\/4550\/4482\/files\/Starter_Retinol_Packshot_1000x1000_b7d15472-9c98-4946-ac2a-d89ab52284cb_png_v_1790154239.webp?v=1792206782"},{"product_id":"succinic-acid-acne-treatment-the-inkey-list-if029ue","title":"Succinic Acid Acne Treatment","description":"\u003cp\u003eClear blemishes fast, reduce inflammation and prevent clogged pores with our non-drying, targeted treatment. With a cream formula, it is easily layered under makeup without flaking. \u003cbr\u003e\u003cbr\u003eUsing 2% Succinic Acid to treat blemishes, the treatment gently reduces blemish size, reduces oil levels and unblock pores whilst also helping prevent them from clogging again after use. Combined with 2% Sulfur and 1% Salicylic Acid, this targeted treatment will help shrink blemishes and blackheads whilst remaining gentle on the skin.\u003c\/p\u003e","brand":"The INKEY List","offers":[{"title":"Default Title","offer_id":67714908782818,"sku":"IF029UE","price":4.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0841\/4550\/4482\/files\/DTCROUNDELSon1000x1000packshots_CEWAWARDS_SUCCINIC_NINJA_UK_png_v_1786983285.webp?v=1792206786"},{"product_id":"supersize-hyaluronic-acid-serum-100ml-the-inkey-list-if047cm","title":"Supersize Hyaluronic Acid Serum - 100ml","description":"\u003cp\u003eYou asked, we delivered! Our award-winning #1 bestseller Hyaluronic Acid Serum is now 3x bigger. Designed with the same bestselling formula as our 30ml version, this serum helps your other skincare work harder. Clinically proven to deliver instant and lasting hydration, this non-tacky hydrating serum leaves skin feeling plump, smooth and healthy.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFormulated with 2% multi-molecular Hyaluronic Acid, this powerful moisture-binding ingredient can hold up to 1000x its weight in water, which is essential for maintaining skin hydration and plumpness. Lightweight and rapidly absorbed on contact with the skin, the combination of high and low molecular weight HA helps the serum deliver hydration across multiple layers of the skin's surface. ​\u003c\/p\u003e\u003cp\u003eSuitable for all skin types, it glides on and instantly melts into the skin leaving you with a hydrated, dewy base.  Helping to combat dry skin, improve the appearance of fine lines and helps maintain an effective skin barrier, it’s a must-have for every skincare routine.​\u003c\/p\u003e","brand":"The INKEY List","offers":[{"title":"Default Title","offer_id":67714908881122,"sku":"IF047CM","price":9.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0841\/4550\/4482\/files\/Hyaluronic_Acid_100ml_Packshot_png_v_1790088583.webp?v=1792206788"},{"product_id":"tranexamic-acid-serum-the-inkey-list-if019ue","title":"Tranexamic Acid Serum","description":"\u003cp\u003eThis gel treatment targets hyperpigmentation, uneven patches and dark spots. 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